Simplifying the airport experience

by tracking flights and baggage

Vision

Designing a solution that simplifies the airport experience for Uber riders

Goals

• Help Uber riders quickly navigate the airport without relying on airport staff or sign architecture.
• Increase Gross Bookings on Uber rides originating and ending in airports.
• Increase MAPCs by capturing a higher percentage of the airport commuter market.

Airports: Opportunity Assessment

• Uber generates a significant percentage of Gross Bookings from trips in large metropolitan areas and trips to and from airports.
  • In 2018, Uber generated 15% of Ridesharing Gross Bookings from trips that either started or were completed at an airport.
• Uber experiences great competition in the airport market from other ridesharing companies, traditional taxis, and car renting services.

*Key metrics referenced from S-1 filing

Problems

• Flyers often don’t know how early to arrive at the airport and how long the security process is going to take that particular day.
• Flyers commuting to airports have a hard time figuring out which terminal and boarding gate their flight is taking off from.